Preview of Organizational Best Practices: Fundraising- Impact
Did you know that 59% of donors want to know more about the impact of their donation? In this session, learn to encourage supporter investment, not just giving, in your mission. Identify and set actionable, realistic, and measurable goals and define the outputs and outcomes of your organization’s work. Understand how to best share impact with staff and supporters. Students receive a workbook containing class activities and next steps for after class.
Preview of Organizational Best Practices: Marketing- Personas
Do you want to increase donor retention by 32%? Supporter-centric organizations retain more donors and receive larger donations. In this session, learn how to make your organization more supporter-centric by creating donor and supporter personas. Understand the value personas provide to your organization. Students receive a workbook containing class activities and next steps for after class.